Greedy for Green

ECFH Launches Greedy for Green!

One of Saint Lucia’s leading financial institutions has taken the bold step towards becoming more environmentally responsible. East Caribbean Financial Holding Company Ltd. (ECFH) just launched its environmental campaign, Greedy for Green, at its head office on Bridge Street last Tuesday.

Greedy for Green will involve the company adopting environmentally-friendly practices internally across the Group’s subsidiaries that include Bank of Saint Lucia and EC Global Insurance, as well as supporting external projects that promote environmental conservation and awareness. This latest initiative forms part of the Group’s corporate social responsibility programme that has environmental conservation as a key element.

Speaking at Tuesday’s official launch, Group Managing Director, Mr. Robert Norstrom, stated that “While finance is our business, at ECFH, our greed is a genuine craving or desire to contribute to improving the quality of life of all Saint Lucians; and the protection and conservation of our natural heritage and resources is critical to achieving this. And so we are very concerned with promoting not just the green of financial success but the green of our natural environment and its conservation”. He reiterated ECFH’s commitment to the well-being of the communities that it serves and Greedy for Green is intended to further that commitment significantly.

The Greedy for Green launch was attended by members of ECFH’s executive and senior management; representatives of the Solid Waste Management Authority, the National Trust, and Consolidated Foods Ltd. Officials from the Saint Lucia Blind Welfare Association and Boys Training Centre were also present as they will be benefitting from activities undertaken as part of ECFH’s Greedy for Green. 

Contact: Corporate Communications

Tel: 758 457 7259 / 724 9399