Greedy for Green

Greedy for Green Logo In 2010, ECFH launched Greedy for Green, an extension of the Group’s Corporate Social Responsibility programme, which involves the adoption of environmentally-friendly practices internally across the Group’s subsidiaries, as well as supporting external projects that promote environmental conservation and awareness.

Group Managing Director, Mr. Robert Norstrom, summarized Greedy for Green in the following statement: “While finance is our business, at ECFH, our greed is a genuine craving or desire to contribute to improving the quality of life of all Saint Lucians; and the protection and conservation of our natural heritage and resources is critical to achieving this. And so we are very concerned with promoting not just the green of financial success but the green of our natural environment and its conservation”.

ECFH remains steadfast in its commitment to the well-being of the communities that it serves and Greedy for Green is intended to further that commitment significantly. Social partners for the Greedy for Green programme include the St. Lucia National Trust and the St. Lucia Solid Waste Management Authority. Some of the entities who benefitted from the activities undertaken as part of the Greedy for Green programme include the St. Lucia Blind Welfare Association and the Boy’s Training Centre.